DIGITAL PHOTOGRAPHY NEWS

FujiFilm Introduces the FinePix A800 Digital Camera

Entry-Level Debuts 8-MegaPixel Super CCD and ISO 800

January 4, 2007 -- Fujifilm today has announced the FinePix A800, the first model in Fujifilm's A-Series line-up to sport an eight-MegaPixel Super CCD Sensor and the first to incorporate light sensitivities of up to ISO 800 at full resolution. Borrowing a page from Fujifilm's more advanced camera models, the FinePix A800 shoots at higher light sensitivities with less noise than comparative models. This results higher quality "natural light" photos and less blur in images as the FinePix A800 matches these higher light sensitivities with faster shutter speeds.

Fujifilm's A-Series digital cameras are among its most popular models and the 6-MegaPixel FinePix A610 should help continue this trend. This camera has the same comfortable design as the FinePix A800 and is priced right for the first-time digital buyer.

The FinePix A800 will debut in March 2007 with a retail price of $179.

The FinePix A800 will feature an xD-Picture Card / SD Media Card compatible slot.

Fujifilm Addresses Issues of Backup & Storage of Digital Content
Fujifilm will also be displaying optical disc products as well as information on unique optical disc advances created using the company's 70 years of photosentive chemical experience and thin-film coating manufacturing abilities. The products and technologies will help advance optical solutions for managing the growing amount of data building from digital photos, entertainment downloads and personal files. Fujifilm has pioneered breakthrough coating technologies such as the Fujifilm OXOLIFE oxonol-based dye, metal-free DVD dye that helped DVDs break performance barriers while also providing a more environmentally friendly manufacturing solution to the industry.

On display at CES will be Fujifilm's full line of DVD and CD products, as well as samples of Fujifilm's high capacity Blu-ray and HD DVD disc media. Fujifilm will also have on display a new disc labeling system announced in Japan and Europe called "LabelFlash," which utilizes enhanced firmware and the existing DVD recording laser to "etch" an image into specially formulated Fujifilm dye on the "label side" of a standard blank disc. This process eliminates the need for special disc printers or sticky labels for archived DVD content.

Additionally, Rich Gadomski, VP of Marketing for Recording Media at Fujifilm will sit on a Fujifilm sponsored roundtable at Storage Visions 2007 (concurrent with CES) moderated by Lee Gomes of The Wall Street Journal, "Digital Storage for the Content Value Chain: What sort of Business is this?" This high level executive panel will feature industry leaders discussing digital storage challenges and opportunities for creation, distribution and reception of entertainment and personal content. The session will take place at the Flamingo Hotel, Room B2 at 9:30 AM on January 7, 2006.